As a small business marketing coach and a sales funnel development expert, I often come across small business owners who genuinely believe in their business, but don't know how to grow it. They are good at what they do, but have no time or money big companies do to figure out what works for their business. If you found yourself in the same situation, make sure that you follow the below blueprint I usually offer my clients.
Know Your USP
You might have heard about USP, but have no idea that your business has one. Or you simply don't know what it is. A unique selling proposition is what sets your business apart from other companies in your industry or region. You have to think about the ways you deliver more value for your clients, added services, speed, reliability, maybe a qualification that guarantees excellence. Once you have figured out what your USP is, you can tailor your marketing messages accordingly.
Know Where You Want to Go
Simply put, if you don't know what you want your marketing campaigns to achieve, there's no point trying. When I sit down with my clients, I ask them to create SMART goals. These are: * specific * measurable * attainable * relevant * and time bound
You might want to sell more services online. You can increase your visitor count and keyword density, but if this doesn't translate to more orders and increased profits, there is no use.
Understand Your Market
I also often ask my clients to do their homework. Compare their services and prices with other companies, and check out their websites and social media pages. Next, they will need to step into their potential customers' shoes. They need to understand:
- What they are looking for
- What their main problems are
- How much they are willing to spend on solving their problem
- Where they look for solutions
- Who they listen to when it comes to recommendations
Answer the Number One Question Your Visitors are Asking
If you would like to know what the first question your website visitors' subconscious mind is asking, it simply is:
What Is In It for Me?
If you can't answer this question in the first few seconds after your prospects land on your page, chances are that you will lose them forever in the first few seconds. They are looking for reassurance that what you offer is a good fit. Don't be afraid to make controversial statements, and grab their attention by answering their secret questions and addressing their silent objections
Once you have completed the above steps, you are on the right path towards developing your automated sales funnels that will help you get better conversions. If you have any questions, please feel free to submit them below and I will try to answer them.