How to get speaking engagements using 4Networking

Jen Hinds
Always Oarsome

Joined : Saturday 7th November 2009

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Fabulous advice. I really need to get 4Sighting out of region more. Plans to do so in 2nd part of the year. Rock 'n' roll Open Mouthed Smile

Stefan Thomas
The Networking Retreat

Joined : Friday 19th October 2007

Posts : 21270

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Quote:

Completed my 4sight Open Mouthed Smile! Wasn't too scary and got some great feedback Surprised

Let's get this show on the road Wink

Brilliant news!

 

David Roth
North London IT Support

Joined : Wednesday 15th December 2010

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Completed my 4sight Open Mouthed Smile! Wasn't too scary and got some great feedback Surprised

Let's get this show on the road Wink

Gavin Wadeson
Race Night Supplies

Joined : Monday 24th June 2013

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When I was younger, I used to be in a band, and the guitarist always used to say that Jesus got stoned when he went back to his hometown (N.B. he had stones thrown at him).  The guitarist concluded that you get a better reception from the audience when you do gigs that are further away.  

It's probably just psychological.  You probably just feel like the audience are more receptive.  However, because you feel like the audience are more receptive, it boosts your confidence, and it becomes a self-fulfilling prophecy; the audience feed off your confidence, and become more receptive because of it.

Basically, what I'm trying to say is...  it's well worth travelling hundreds of miles to do a 4sight.

Steve Watson
Quality improvement

Joined : Tuesday 20th August 2013

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Great post Stefan, I am online member  at mo , but will definately use the info when I become a passporter. I will spend time preparing some 4sight material. 

Gavin Wadeson
Race Night Supplies

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That is really really good stuff, maybe we can get a serious group of people together, I have been thinking about a speaking training group locally up here. Why not for all the serious ones? lets give real feedback for those who are going to do this. and I don't mean a kicking I mean helpful useful feedback that improves presentations and style. I would be up for this.

Also a bit fo car sharing and room sharing is not going to hurt our cost base either.

thoughts?

Jeremy

yes, defo

Mr Cobb, I was hoping you'd be at 4N Manchester, on Friday, so we could talk a bit more about this idea of yours.  Adam Stevens was there as well, so it would've been great for all three of us to have a chat about your plans for Speakeasy.

Tom Lawrence
EweMove Harrogate Ltd

Joined : Friday 15th August 2008

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Another great post by Stef sharing his massive knowledge and practical experience of how to do this stuff Cool

Just over 3 years ago I went to my first 4N and could hardly stand up to do my 40 seconds as I hated public speaking so much. Through doing my 40 seconds, then doing 4Sights locally and later all around the network (catch my new 4Sight at London Euston next week), and becoming a group leader I got over this fear. I've now been asked to speak at other events, local colleges, these events are just getting bigger and bigger, and I'm loving it. I'm even speaking at The Business Networking Show in September. I recently had to do a Dragon's Den type pitch with a live audience in a large seminar theatre and it didn't phase me at all. In the end we won the pitch and the associated £25k contract. 4N really does give you the tools to build your skillset so why not use them, that's all I've done Thumbs Up

Cheers

Richard

This, 4N is not just about the business you win it's about so much more.

 

Richard Eaton
Ten Minute Marketing

Joined : Friday 25th February 2011

Posts : 1499

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Another great post by Stef sharing his massive knowledge and practical experience of how to do this stuff Cool

Just over 3 years ago I went to my first 4N and could hardly stand up to do my 40 seconds as I hated public speaking so much. Through doing my 40 seconds, then doing 4Sights locally and later all around the network (catch my new 4Sight at London Euston next week), and becoming a group leader I got over this fear. I've now been asked to speak at other events, local colleges, these events are just getting bigger and bigger, and I'm loving it. I'm even speaking at The Business Networking Show in September. I recently had to do a Dragon's Den type pitch with a live audience in a large seminar theatre and it didn't phase me at all. In the end we won the pitch and the associated £25k contract. 4N really does give you the tools to build your skillset so why not use them, that's all I've done Thumbs Up

Cheers

Richard

Jeremy Cobb
The Culture Coach

Joined : Monday 9th September 2013

Posts : 131

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That is really really good stuff, maybe we can get a serious group of people together, I have been thinking about a speaking training group locally up here. Why not for all the serious ones? lets give real feedback for those who are going to do this. and I don't mean a kicking I mean helpful useful feedback that improves presentations and style. I would be up for this.

Also a bit fo car sharing and room sharing is not going to hurt our cost base either.

 

thoughts?

Jeremy

 

Stefan Thomas
The Networking Retreat

Joined : Friday 19th October 2007

Posts : 21270

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Here's the thing, I'm now in touch with authors who also speak all over the world and the publishers have just asked me to consider a second book (you heard it here first). A load of the 'stuff' I did in the run up to May 2013 would apparently have had no immediate ROI, but if I'd stopped at any point I would never have been asked to do the speaking engagements and never been asked to write the book as a direct result.

Gareth Mailer - I need to talk to you then as writing this stuff comes relatively easily to me, I just need to work out how to sexy it up a bit.

Brendan Johnson
Authentic Spirit

Joined : Friday 24th July 2009

Posts : 3075

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Thats what I did, so when I went off for 20 months as soon as I came back I had requests to 4sight and speak, and although I'd been to Taunton once before about 3 or 4 years previously there were 6 people in the room who knew me when I pitched up.

Julian Wellings
Expertise on Tap

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Ian Crocker
Absolute Learning

Joined : Tuesday 20th January 2009

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Great post Stef.  Typical unselfish sharing of your learning.  Thank you. 

Ian

David Roth
North London IT Support

Joined : Wednesday 15th December 2010

Posts : 17

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Hi Stefan - Doing my first ever 4sight this week at Finchley on Cloud Computing, hope I can develop my speaking skills - great post,

Darren Clark
Spotless Business Consultancy

Joined : Sunday 19th February 2012

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Completely agree Lee :)
Lee Rickler
Point and Stare

Joined : Monday 3rd March 2008

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Another benefit of being a member that's massively overlooked.

Darren Clark
Spotless Business Consultancy

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Great post :) The 4n stage is an amazing way of gaining the confidence to stand up and be noticed. brad convinced me to share my story as a 4- sight and it was an fantastic, experience. I then had the confidence to go one step further and take my sight to my old secondary school in which I did a total of 3 , 4-sights and a school assembly. I would love to one day be able to have the opportunity to share my story with an audience like you have stef and that is why im planning a 4-sight tour very soon. thanks as always your advice and tips :) Im taking my 4-sight on tour
Dave Kitchen
Chester Taxis

Joined : Monday 25th June 2012

Posts : 1403

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Great post Stef watch out for the Geek on the road for the rest of 2014, Yorkshire this month south wales next. Would love your feedback on my speaking some time :-)
Stefan Thomas
The Networking Retreat

Joined : Friday 19th October 2007

Posts : 21270

Testimonials : 94

I get to speak at a load of places now. I've got three major gigs for me over three weeks - The Welsh Business Show last week, West Sussex Business Expo next Thursday and The Business Show at ExCeL the week after that. I also get some corporate stuff.

People often ask me in 121s how to use 4Networking to get speaking gigs, like I did. So I thought I'd write it down here, bit of a long post for me but hope it's helpful.

  1. 4Sight. You need to be out there 4Sighting a lot. When I say a lot I mean make sure you have at least one a week.
  2. Take your 4Sight on the road. Dont expect people to come to you. If you want to get a name out there then be prepared to get up at 4.30 and drive, or stay in cheap Travelodges overnight. In 2010, as a member and at my own expense I did 4Sights all over the place. As far away as Edinburgh, Cardiff, London and literally all over the network. Have a look at what Debbie Huxton and Adam Stevens have done recently. Do that.
  3. Use 4Networking to refine your material. See what works and what doesn't. Notice when people are taking notes. Allow people to give you feedback as to which bits of your material really landed with them and build on that.
  4. Get to the shows where they have speakers. We have loads of partners at 4N who have business shows all over the place - The Business Show in London, The Welsh Business Show, Expo Scotland, New Start Scotland, Business Growth Show, Business Scene, Memo Events and many more. Get stuck into the 4N stand or exhibit yourself and get to know the organisers (I couldn't afford to exhibit, which is why I helped out on the 4N stand so often at loads of events). The organisers are busy, don't expect them to come to you, get onto their turf at their shows.
  5. Use social media and engage with the people who come to your 4Sights, also engage with show organisers. Some of the people at your 4Sights will prefer Twitter, some Facebook, some LinkedIn, some Google+. You need to be on all of them (plus Pinterest, Instagram and anywhere else your crowd is likely to be). Move onto their turf again and engage where they want to be, once again, don't expect people to come to you.
  6. Put on seminars after 4N events. And do it for free. Give people massive value, that will get them talking about you. Talk to the venue hosts, you might have to pay for tea and coffee, you might even have to pay for the room, but it will get your name out there.
  7. Some of this will be easier to achieve if you have a team role, but not impossible for any member at all.

Keep doing the above. Keep engaging with show organisers who use speakers. I can trace my speaking recently at Expo Scotland directly to the organiser seeing me 4Sight at 4N Newcastle Airport. I can trace my speaking at The Welsh Business Show every year for five years directly to going and passporting in 4N Wales early on in my 4N career (made my first trip to 4N Bridgend in Feb 2008, three months after I joined).

I speak at the Business Show in London directly as a result of helping on the 4N stand every year since I joined and getting to know the organisers. I can trace my recent gig at Google HQ directly to speaking at The Business Show in London and being spotted by 123-Reg who were looking for speakers, plus already having a relationship with them on Twitter.

Think about this. If you want to organise a mini speaking tour as a 4N member you simply call the Area Leader for the town or city you want to 4Sight in and they will be thrilled to have you. We even put their contact details on the relevent group page for you. Imagine trying to get speaking slots at networking events all over the UK if the 4N network wasn't there.

You know the great thing? Most people won't bother to do this so the opportunity is huge for the few who do. It is really hard work to get noticed but it ain't difficult. Just takes effort and legwork. That's why people were talking about me in 2010. That's why people are talking about Adam and Debbie right now. That's why Eric Taylor and Gavin Wadeson are getting a lot of attention in their road trips.