It's Time To Embrace Social Retail

Thursday 14th June 2018 - 11:00
Paul OrangeTree
OrangeTree Online

Joined : Tuesday 8th May 2012

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Posts : 2243

Testimonials : 2

I like this topic - as  you would expect, having been in retail for most of my life.

To some level, it has always been a thing.  Customer experience has always been a key way of retaining customers, and of attracting new ones.

But customer experience has a bigger meaning now, and expectations are higher.  A polite shop assistant is vital, but not enough anymore.  

Monday 11th June 2018 - 02:54
Lee Rickler
Point and Stare

Joined : Monday 3rd March 2008

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Posts : 20131

Testimonials : 55

Modern consumers crave inter-connectivity in every facet of their lives; with today’s increasingly strong focus on mobile technology and social media, and the high street currently going through a ‘tear down’ phase, it’s time for retailers to hop on board and start innovating if they want to stay ahead of the competition and remain a high street force. In other words, retailers need to provide a social, interactive shopping experience that will excite consumers and keep them coming back for more.

Read the rest of this article here.