I have a passion centred around educating businesses to understand the importance of “the triple bottom line” The Phrase was first coined in 1994 by John Elkington, the founder of a British consultancy called SustainAbility. His argument was that companies should be preparing three different (and quite separate) bottom lines that also focus on people and the planet. One is the traditional measure of corporate profit—the “bottom line” of the profit and loss account. The second is the bottom line of a company's “people account” which is a measure in some shape or form of how socially responsible an organisation has been throughout its operations.
The third is the bottom line of the company's “planet” account which is a measure of how environmentally responsible it has been. The triple bottom line thus consists of three Ps: profit, people and planet. It aims to measure the financial, social and environmental performance of the business over a period of time.