Written material is one of the most important ways of promoting your business and making people pay attention. It's so easy to lose people quickly (are you still reading? Phew). It's very tempting to write too much, add things that aren't relevant or forget that you are wanting a result from everything you write.
Whether it's a full website rewrite, one line for a leaflet or your 4N profile, it's vital to get things right. Make sure the words that promote your business put your product or service forward in the way you want it to. Professional, chatty or downright crazy, I've written to suit businesses of all types.
If I carried on writing now (which is very tempting as I have 5,000 words left and I LOVE to write), I'd probably lose most readers before I got to a full call to action. So I'll Stop. Contact me if you need people to take notice.