Do you know who your audience is? Do you know what they're interested in?
So much of business content today focuses on the business: I do this; our solutions do this. But think about what you read, and what interests you - it's likely more about great stories than it is about a product specification.
I help businesses to identify their audience, figure out what that audience needs, and then engage that audience through stories that hit that intersection between what they're interested in and what the business needs to sell.
As The Content Type, I work with small businesses to tell their stories and build loyal, engaged audiences.
I have a rare view of what makes good content, having written in the media, in agencies, and in companies (both B2B and B2C). Oh - and I write fiction, too, so I know how to craft a page-turner.
A journalist by trade, I have worked in agencies, in-house and in the media over my 20-year career. Early on I was pumping out lots of content fast; over the last decade, though, I’ve been writing for promotional and sales copy, internal communications, social media, event support and more for a range of industries. More recently, I’ve been a content strategist, having established and led a global content team for a professional services industry leader, and I’ve been an editorial director in the SaaS space. I’ve had to write in so many different ways about so many different things on so many different channels that you may just find me capable, willing and able to handle anything you throw my way.
I'm a pop culture geek: films, music, TV, books. I write fiction on the side, too, because I'm a glutton for punishment.
I also love to hear people's stories, so get in touch and let's have a natter.