I offer lead-generation [website design] (https://semibold.co.uk/) for small and medium sized businesses who provide a service within their local area.
The websites I build are not just pretty, they're designed to get you more calls, more enquiries and ultimately more leads.
I'm good at what I do because I'm intensely interested in human psychology, decision making and how small things can influence our buying decisions.
This leads onto how small website changes and website design tweaks can influence our likelihood of conversion.
So, in summary, an intense interest in psychology and conversion plus years of website design experimentation, tweaking, breaking things and learning have resulted in me understanding the fundamentals of a lead generation website design.