What I Offer…

Are you a small business struggling to get noticed in today’s competitive online environment?

Would you like someone who understands small business to guide you and help you get the best return for your marketing spend?

Having previously started, built and sold an ecommerce business, I now offer affordable help whether you are looking for advice on strategy, want to learn how to do your own marketing effectively or need someone to manage your activities. My specialist areas include SEO, Adwords and Blogging, particularly for ecommerce and I do love a bit of Google Analytics!

Most of my clients are in the lifestyle and leisure sectors including weddings, interiors, therapists and crafts but I work with a wide range of business types whether retailing online or not.

Why I’m good at what I do…

After 20 years in IT and project management, I decided it was time to let my creative side take over and set up DIY wedding stationery specialists The Wedding Crafter in 2004. From a back bedroom in London this grew to employing 6 people in a custom fitted workshop and warehouse in Malton, North Yorkshire. In 2009, I launched Celebration Print to expand into new markets using the foil and ribbon printing expertise built by the Wedding Crafter. In April 2011, I sold both businesses and after a short (much needed!) break I set up Paprika Marketing - an online marketing consultancy helping small businesses make the most of the internet.

I also edit Wedding Business Success - a blog for wedding business owners.

Member Testimonials

  • Alison makes the minefield of social Media seem easy to navigate. Her webinar: Brilliant at Blogging was really enjoyable & full of useful tips & suggestions, like ensure you are consistent with your blog, plan the subjects ahead, even write them ahead..i shall consult Alison when i'm ready to Blo
  • I do a bit of consultancy for a couple of clients, and one needed some help with Google Analytics. I recommended Alison, my client is delighted by the sensible help Alison has provided and I understand they are doing more work together. My client's not a 4n er, but really appreciated Alison's work
  • I attended Alison's Blogging Bootcamp and Twitter Training and came away with all sorts of great tips and pointers. If you are wondering how to Tweet or Blog, then Alison is the person. It was all so confusing until I worked with Alison and now I know what to do. I would highly recommend Alison!
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What I do

  • Online Marketing

My Stats

Last online 4th Sep 2018
Member since 15th Jul 2010
Number of testimonials 5
Meetings attended 276

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