What I Offer…

Vision B2B is the umbrella for three specific business marketing services:

  • VISION INSPIRE - The private monthly subscription marketing club for SMEs looking for arms length support.
  • VISION ACADEMY - The home of marketing planning training, delivered inhouse to teams, 1-2-1 to business owners, or through public events.
  • VISION CONSULT - The best in outsourced marketing planning and communications solutions.

So, whether you are a new business, a business owner, a newly promoted or hired marketing professional or a graduate looking for pointers, or a manager of a team, we’re here to help you improve your business and especially digital marketing.

Rene has worked with companies including Abbott Labs, AstraZeneca, GSK, Roche, Novatis and Sanofi-Aventis (pharmaceuticals), ADM, Carbery, Synergy (food/nutrition), ATG Access, BP/Castrol, David Brown, EA Technology, ESR Technology, NASH Seals, Pentair, tna, Tranter and Tyco (engineering/manufacturing), Bouygues UK, Springvale and Unidek (construction). Most transcend sectors such as energy, marine, construction, metals.

VISION B2B marketing clients include Aluminum Shapes, Building Performance Network, Orgbar, Polyplas, we've consulting with ASM Technologies, ChargePoint Technology, High Peak Creative, How Financial, Sourcelab and work in an advisory capacity to a number of digital and brand agencies in the UK and abroad. Training clients include Association of Public Service Excellence (UK councils), The Chartered Institute of Marketing, University of Liverpool and Rolls-Royce plc. 

Vision B2B offers

  • Marketing planning
  • Marketing communications strategy and implementation
  • Digital marketing strategy and implementation
  • PR calendar management, writing and placement
  • Copywriting services for all material
  • Social media set up and management
  • In-company marketing training
  • Board level marketing mentoring and coaching
  • Speaking at events
  • Copywriting and publishing

Our real sweet spot is in helping brands and business leaders ‘position their expertise’ within complex business buying audiences. We do this be creating briliant content and expertly disseminating it.

Who do you know that needs some help telling their personal or company story? Check out are Marketing Plan in Day and Referral offers on the website.

JOIN THE VISION INSPIRE SME MARKETING CLUB. DISCOUNTS FOR 4N MEMBERS www.visionb2b.co.uk/coaching 

  

Thanks for stopping by.

Rene Power 

Why I’m good at what I do…

Started out in 1995, gaining four years clientside marketing experience with global leader in manufacture and supply of Personal Protective Equipment (PPE) for use in hazardous workplaces. This role covered inhouse managment of the Europe-wide marketing plan involving advertising, PR, exhibitions, sales collateral and technical literature, DM and digital.

I followed this up, from 1999-2006, with seven years agency experience in pharmaceutical marketing working with UK, Europe and US based clients in developing and delivering effective brand communications within specific therapy areas. These roles covered a range of tactical activities based on around conference & exhibition attendance, medical publications and direct to prescribing physician activities.

Since 2006, I switched tracks and have spent four years working predominantly in business-to-business marketing directing accounts with a range of industrial, engineering, construction, building services, manufacturing, telecoms and professional services clients. I have provided a broad range of design, advertising, media planning, PR, digital and event related services.

In June 2009, I started a blog which quickly developed a readership of 300+ a day and as a result in January 2010, I briefly operated a consultancy service which provided B2B clients with outsourced marketing support, chiefly in the areas of media, PR, digital eCRM, database, social media and event support.

2010-2014 I acted as Account Director, Head of Digital, Business Development DIrector and sat on the Leadership Team of international B2B agency Barrett Dixon Bell, delivering communications programmes for international clients across the entire marketing mix, leading multi-lingual teams, and designing and delivering the agency's digital marketing offering.

I became a Chartered Marketer through the CIM's CPD scheme in 2010 and completed two digital marketing postgraduate diplomas through MMU.

In 2015, after a short stint in brand and digital with Clock Creative, I created my own marketing and training business called Vision B2B which in three months has already secured three retained marketing clients and a number of training, speaking and consulting assignments too.

Specialties:

I understand the complex decision making, specifiying and purchasing channels that come into effect for clients in b2b sectors and provide simple, effective marketing recommendations that hit the right audience at the right time with the right message. Delivering marketing that makes a difference, gives a client an edge over the opposition, and provides tangible ROI.

Member Testimonials

  • Using his Ten Steps to Better Brand Positioning really helps put everything you do into place. It's about focusing the important things. For me it is saving money with purpose, getting the reasons why people choose me over someone else. Trust Rene to help you move forward with your marketing plan.
  • Many thanks Rene for your 12-step marketing plan 4sight. I've put the ideas into action and the campaign has resulted in increased signup for my mailing list and newsletter. I've also made changes to my website following our telephone session - making it easier for potential customers to contact me.
  • Having reviewed my marketing messages, I felt I needed to gain more clarity & focus. Rene provided a challenging yet supportive environment to review and discuss options. A fantastic sounding board, listener and insightful questioner I can highly recommend Rene for his knowledge and creative input.
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What I do

  • Marketing Consultancy
  • Marketing Coaching and Training
  • Full service Marketing

My Stats

Last online 4th Oct 2018
Member since 26th Jul 2010
Number of testimonials 8
Meetings attended 182